Hollywood got the memo. Women like movies too.
It’s a “duh” moment, but one that took a shockingly long time to arrive. The opening weekend numbers for”Pitch Perfect 2,” which annihilated the competition with a staggering $70 million bow, illustrate the financial power of this frequently ignored consumer group.
“It’s a validation of the fact that if you make movies by women for women starring women they’re going to do well,” said Phil Contrino, vice president and chief analyst at BoxOffice.com.
What makes “Pitch Perfect 2″ something of a rarity is that it not only stars women like Rebel Wilson and Anna Kendrick, but its behind the scenes talent, director Elizabeth Banks and writer Kay Cannon, are also female.